Frequently Asked Questions

Improv is a powdered cocktail mixer with built-in electrolytes. Just add your favorite spirit and water to make a great-tasting cocktail that's made for good nights and good mornings.

Mix 1 stick pack with 1 shot (1.5 oz) of your favorite spirit and 5 oz of cold water (still or sparkling). Stir or shake until dissolved, pour over ice. Done.

Consider that a starting point. More spirit, less water, extra ice, sparkling water, a salted rim, make it yours.

Your drink. Your rules. Improv encouraged.

Each Improv cocktail is designed around the spirit traditionally used in that recipe. Our current lineup was inspired by tequila classics, so they're especially good with tequila but don't let that stop you. If you prefer mezcal, vodka, rum, a non-alcoholic spirit, or something entirely your own, improv away. The recommended spirit is a starting point, not a rule. Your drink. Your rules. Improv encouraged.

Absolutely. Improv makes a great mocktail. Just mix a stick pack with water and skip the spirit, or use your favorite non-alcoholic spirit.

The first rule of improv is "Yes, and."

It's about accepting what's in front of you and building on it, not choosing one thing or the other. That's the philosophy behind Improv. Yes, we have jobs, kids, responsibilities, and early mornings. And we'd still like a great cocktail.We weren't looking to give up cocktails.

We were looking for the "and."

Made for good nights and good mornings.

Improv is proudly made in the USA.

Improv is shelf stable and best enjoyed within 18 months of manufacture for optimal flavor and freshness.

Most cocktail mixers ask you to compromise somewhere. Some are loaded with sugar. Others taste artificial. Some require a full bar cart to make a great cocktail. We built Improv differently. Real cocktail flavor. Less sugar. Built-in electrolytes. Just add your favorite spirit and water. Made for good nights and good mornings.

Yes. Every stick pack contains electrolytes from coconut water and added minerals. We added them because we wanted a cocktail mixer that fit the way people drink today, not just something that tasted great in the moment.

Improv is intentionally light on sugar, with just 3g per stick. We use only what's needed to create a balanced cocktail with real flavor, not the excessive sweetness found in many traditional mixers.

No. Improv contains no artificial flavors or artificial colors.

Yes.

Yes.

Improv is lower in sugar than traditional cocktail mixers, with just 3g of sugar per stick. If you follow a strict keto diet, we recommend reviewing the nutrition panel for your preferred flavor to make sure it fits your goals.

Improv combines real fruit ingredients, electrolytes, and just enough sugar to create a balanced cocktail without the syrupy sweetness of traditional mixers. Nothing artificial. Just great flavor that plays well with your favorite spirits. Looking for the full details? You'll find complete ingredient lists and nutrition information on every product page.

No. The only guaranteed way to prevent a hangover is to avoid excessive alcohol consumption. We created Improv to make a better cocktail mixer with real fruit flavor, less sugar, and built-in electrolytes. While electrolytes support hydration, Improv is not a hangover cure.

Absolutely. Our recommended recipe is just a starting point. Add more water for a lighter, more refreshing cocktail or less water for a bolder flavor. However you like it, make it yours.Your drink. Your rules. Improv encouraged.

Absolutely. Still water and sparkling water both work great. Sparkling water adds a little fizz, while still water delivers a more traditional cocktail. Try both and see which you prefer.

Your drink. Your rules. Improv encouraged.

More than you might think. While each Improv flavor is designed around the spirit traditionally used in that cocktail, that's just our recommended starting point.Try it with beer for a quick beerita, sparkling wine for a spritz, a non-alcoholic spirit, or whatever you enjoy.The best cocktail is the one you like to drink.

Absolutely. The stick packs are lightweight, portable, and TSA-friendly, so they're just as at home in your carry-on as they are in your golf bag, beach bag, cooler, or camping gear. Just add your favorite spirit and water.

You can order Improv right here on our website, on Amazon, and through TikTok Shop. We're also expanding into select retailers. Want to know if we're available near you? Reach out, we're happy to help.

Most orders arrive within 2 business days. We'll send you tracking information as soon as your order ships so you can follow it every step of the way.

Yes. We offer free shipping on orders over $50. Shipping costs for smaller orders are $5 Flat-Rate.

We stand behind every packet we make. If something isn't right or you're unhappy with your order, reach out to us. We'll work with you to make it right.

Yes. Subscribe and save 25% on every recurring order. Choose the delivery frequency that works for you, and we'll make sure you're always stocked up.

Absolutely. You're in control. Skip a delivery, pause your subscription, change your schedule, or cancel anytime, no hassle.

Good nights happen more often when you're ready for them. Subscribe and save 25%, stay stocked, and enjoy one less thing to remember.

Improv was created by parents who still enjoy a cocktail but also have responsibilities the next morning. After years of tossing electrolyte powders into drinks and getting mixed results, we decided to create something that actually tasted great with spirits.

We believe enjoying a cocktail and feeling good tomorrow don't have to be mutually exclusive.

Good nights. Good mornings.